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PLAIN2023 in memoriam: Mario Tascón

(Ver español más adelante)

With profound sadness and heavy hearts we share the news of the passing on September 29, during PLAIN2023, of our esteemed colleague Mario Tascón. A pillar of the plain language movement, especially in the Spanish-speaking world, and a beacon of inspiration to many and in many languages, Mario’s sudden departure has left an indelible void in our community. His contributions were immeasurable. His presence and generosity will be deeply missed. Yet his legacy will live on with colleagues, friends, and students and with the changes towards clear communication, accessibility, and transparency that he has envisioned, encouraged, and effected with passion, precision, and humility.

We share the words of a dear friend and esteemed colleague, Antonio Martín Fernández:

“It is very difficult to speak in the past of someone you expected to see soon, to hear about his ongoing projects. Mario Tascón was a discreet figure, but of enormous impact, of a legacy that we will continue to notice for years to come.

I would like to dedicate these words to him as if he were right here in front of me, although I know it would have been an embarrassing moment because he was not keen on flattery.

I can say that when I would try to launch a project that I thought was visionary, Mario had already been there and done that; he was part of every project that was truly innovative because he had his sights on the future and his feet on the ground. He was a Humanist in all senses of the word: promoting clear communication as a right was, above all, thinking about for example, the elderly, in terms of specific people. He knew that older people face tough challenges with medical information, so he wanted clear communication to help reverse the situation.

When the Ukrainian refugees arrived in Spain, he and his team launched an explanatory brochure with infographics to help with access to public healthcare. When he worked with Artificial Intelligence, it was mostly to help humans discover their own intelligence. And of course, he was passionate about books, that everyone should have access to them, and that is why he started his very own bookstore in his homeland of Ponferrada. He has been a humanist of science and of letters, striving to give new meaning to language so that we could all understand each other better: from the famous “understandable” fines in Madrid to the exposure of fake news. Mario was a discreet activist of words who went farther than anyone else.

And in his tribute, to be clear, nothing better than to be brief, and thank him for opening so many doors for us. If there is anyone to thank for the impulse of clear communication, of course, it is Mario. Let’s toast to him and his example.”

Español:

Con infinita tristeza y pesar compartimos la noticia del fallecimiento el 29 de septiembre, durante PLAIN2023, de nuestro queridísimo colega Mario Tascón. Pilar del movimiento del lenguaje claro, especialmente en el mundo hispanohablante, y fuente de inspiración para muchos y en muchos idiomas, la repentina marcha de Mario ha dejado un vacío insoslayable en esta comunidad profesional. Sus contribuciones son inconmensurables. Echaremos mucho de menos su presencia y su generosidad. Sin embargo, su legado perdurará entre colegas, amigos y estudiantes y en los cambios sobre comunicación clara, accesibilidad y transparencia que con pasión, precisión y humildad ha imaginado, fomentado y hecho realidad.

Compartimos las palabras de un queridísimo amigo y colega, Antonio Martín Fernández:

“Es muy difícil hablar en pasado de quien esperabas verlo pronto, saber de sus proyectos. Mario Tascón era una figura discreta, pero de un impacto enorme, de un legado que vamos a seguir notando durante años.

Me gustaría dedicarle estas palabras como si estuviera delante, aunque sé que sería un momento de bochorno porque no era persona de halagos.

Reconozco que cuando yo trataba de lanzar un proyecto que creía visionario, ahí ya había estado Mario; estaba en todos los proyectos que eran realmente innovadores porque tenía la vista puesta en el futuro y los pies en la tierra. Era un Humanista en todos los aspectos: impulsar la comunicación clara como un derecho era sobre todo preocuparse, por ejemplo, por las personas mayores, con nombres y apellidos. Él sabía que lo iban a tener muy difícil cuando a los mayores les quitaran los prospectos de los medicamentos, por eso él quería que la comunicación clara ayudase a revertir la situación.

Cuando los refugiados ucranianos llegaron a España el con su equipo puso en marcha un folleto explicativo con infografías para facilitarles el acceso a la salud pública. Cuando trabajaba con la Inteligencia Artificial, era sobre todo para ayudar a los humanos a descubrir su propia inteligencia. Y por supuesto, le apasionaban los libros, pero que todos pudieran tener acceso a ellos, y por eso impulsó su librería de intercambio en su tierra, en Ponferrada. Ha sido un humanista de ciencia y de letras, esforzándose por darle un nuevo sentido al lenguaje para que todos pudiéramos comprendernos mejor: desde las famosas multas “comprensibles” de Madrid, hasta la exposición de las noticias falsas. Mario era un discreto activista de la palabra que llegó más lejos que nadie.

Y en su homenaje, para ser claros, nada mejor que ser breve, y darle las gracias por abrirnos tantos caminos.
Si hay alguien a quien agradecerle el impulso de la comunicación clara, claro, es a Mario. Brindemos por él y su ejemplo.”

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Collaboration: The Heart of Plain Language Advancement

The PLAIN e-journal Vol5 No2 2023 is now available to read for members. We think this edition’s theme Collaboration: The Heart of Plain Language Advancement will complement nicely with the PLAIN conference currently underway.

Visit the PLAIN E-journal page to download your copy. Here’s what you can look forward to in this issue.

Collaboration in this field can come in many different forms: with users, with colleagues, with mentors, with international peers, even with technology. Each form of collaboration is valuable and contributes to the greater evolution of the plain language field. The writers of this issue offer their experience and advice for where and how to seek opportunities for collaboration in plain language. I hope the gathered wisdom here helps you in your current areas of teamwork or perhaps helps you prepare for future opportunities.

1. James Hanington offers insights on cultivating a culture where plain language is ingrained and welcomed from the onset.

2. From the Institute for Language and Folklore in Sweden:

  • Ingrid Olsson and Gabriella Sandström introduce a mentor program that pairs new practitioners with seasoned experts, fostering growth on both ends.
  • Karin Webjörn showcases how working with terminologists aids in achieving clearer language, referencing her work with the Sustainable Development Group.

3. Victor González-Ruiz shares his experiences and challenges in coordinating localization efforts among Spanish-speaking volunteers for the ISO standard.

4. On the research front:

  • Michael A Blasie delves into the extensive array of plain language laws in the US.
  • Salli Kankaanpää and Aino Piehl introduce a project examining plain language policies within the EU, emphasizing the potential for international collaboration.
  • Mischa Corsius and Wouter Sluis-Thiescheffer present their innovative method of analyzing government documents in The Netherlands and Belgium.

5. In the realm of technology, Emily Halloran explores AI’s potential in enhancing plain language editing. AI, whether one agrees with it or not, is poised to redefine the future of writing.

6. Insights from the Plain Language Academies:

  • Kate Harrison Whiteside and Sarah Slabbert reflect on the evolution and future trajectory of collaboration within the plain language discipline.

7. Lastly, Neil James updates readers on the International Plain Language Federation’s ongoing initiatives. While the launch of the first international plain language standard is a milestone, the journey continues with a focus on training, certification, and further collaboration.

 

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The PLAIN2023 Podcast has arrived

Episode one of the PLAIN2023 podcast has dropped!

Lodewijk van Noort (“Ludo” in plain language) will keep you updated with developments and what to watch out for at PLAIN2023.

In episode 1, he talks with speakers and attendees about their experiences highlights the days insights and lessons learnt.

Today Ludo speaks with the organization team of the conference. They will tell us what to expect from the conference and you will get insider tips about the city of Buenos Aires.

The conference is a collaboration with the Observatorio de Lenguaje Claro (OBS) of the Law School at the National University at Buenos Aires.

And that is why we are very pleased to have two colleagues from the OBS as guests: Gisela Candarle and Lucas Koch. We also talk with two board members of Plain Language Association International (PLAIN): Natalia Torro and Irene Stotko.

Many thanks to Rafaela Gunner. She is our translator. You will hear her voice when a Spanish-speaking guest is speaking.

Visit the PLAIN2023 Podcast page here.

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PLAIN2023 conference will have interpreting

Interpreting is the process of orally translating a spoken or signed language into another language in real-time.

Interpreters bridge communication gaps between people who speak different languages, enabling them to understand and communicate with each other effectively. Just as plain language in monolingual contexts, translation and interpreting can create bridges to connect cultures!

We are thrilled to announce that PLAIN2023 sessions will be interpreted between English and Spanish. So go ahead and pick any session you are interested in, interpreters will be your bridge to clear communication.

Find out more about the conference website!

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PLAIN2023 conference site launched

We are thrilled to announce the launch of the official website for #PLAIN2023!

🔗  Vistit the PLAIN2023 Conference Website 🔗

Detailed Agenda: Stay updated with our planned sessions, workshops, and keynote speakers.
Speaker Profiles: Learn more about our esteemed line-up of industry experts and thought leaders from around the world.
FAQs & Guidelines: Everything you need to know to have a smooth experience.

 

Join us in shaping the narrative at PLAIN2023! 🌟

Don’t forget to follow our LinkedIn channels for real-time updates!

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Congratulations to the 2023 recipients of PLAIN’s awards

PLAIN has presented three awards that will be celebrated at the PLAIN2023 Conference in Argentina this September.We offer our congratulations and express our gratitude to the organizations and individuals recognized for the valuable and inspiring work we celebrate with these awards. And we thank all the candidates and nominating members for their continued contributions–which made the selection of these recipients that much harder!

We also want to thank our star volunteer that has helped the Board with the awards process: Jana Goldman.

We look forward to celebrating them all at our PLAIN2023 Conference this September in Buenos Aires!

Christine Mowat Plain Language Achievement Award

We present this award to recognize an outstanding contribution to advancing plain language. The award is in honor of Christine Mowat, a past president of PLAIN and winner of the former PLAIN International Award, which was subsequently renamed the Christine Mowat Plain Language Achievement Award.

The recognition can go towards a variety of contributions including:

Significant research in the field of plain language

  • Extensive experience in developing and presenting plain language training
  • Extensive experience in writing or editing documents using plain language
  • A body of publications about plain language
  • Successful leadership in public plain language projects, or
  • Significant volunteer contribution to a plain language organization

This year’s winner has been a splendid encourager of people new to plain language, and a tireless contributor to the Plain Language Action and Information Network in the US over the past 10 years. She is respected not only for the research and work that she’s done, but also the opportunities that she’s opened for plain language practitioners. Her way of reconsidering things is a model for all of us to follow. She truly listens, inspires people to  continue the work that she started, and  encourages newcomers.

It is with great pleasure that we present the 2023 Christine Mowat Award to Ginny Redish!

Cheryl Stephens Plain Language Innovation Award

The Cheryl Stephens Award honors PLAIN co-founder Cheryl Stephens.  This award recognizes the intellectual contribution of the awardee, as well the gratitude from our plain language community. This award is generously sponsored by the WorkRake Holdings, LLC, maker of WordRake professional editing software. Dedicated to simplicity and brevity in writing, WordRake is excited to partner with PLAIN to celebrate innovators in plain language!

The Cheryl Stephens Innovation Award recognizes a person or organization whose plain language activities have brought significant benefit to the community through one or more of the following areas:

  • Technology–adapting emerging technology to develop new services and systems
  • Advocacy–extending the scope and influence of plain language internationally
  • Research–strengthening the knowledge base for plain language, or
  • Professional development–helping to develop the skills of plain language practitioners and the institutions supporting them

The winner this year has set an extremely high standard for implementing plain language projects, from raising awareness about the importance of clear public information and transforming critical documents to that end to training and establishing partnerships in support of plain language across their country. They have contributed to a federal agency’s 35% increase in participation and 70% increase in payments without administrative appeals and have supported the launch for an Award for Black Women Writers in partnership with the Ministry of Culture.

It is with great pleasure that we present the 2023 Cheryl Stephens Award to IrisLab Ceará!

Above and Beyond Special Plain Language Award

This year, a nomination deserved special consideration from the PLAIN Board of Directors who, in partnership with Clarity International and the Center for Plain Language,  unanimously decided to extend an exceptional recognition as a token of gratitude for the huge amount of work put into promoting plain language.

The recipient of this special award has devoted time and effort through professional endeavors and volunteerism towards the growth of plain language field and provided gracious leadership to key plain language projects, including Working Group 11 within Technical Committee 37 at ISO (International Organization for Standardization) which drafted the first international standard on plain language, ISO 24495-1:2023 – Plain language — Part 1, published on June 20, 2023.

It is with great pleasure that we presented the 2023 Above and Beyond Special Plain Language Award to Christopher Balmford! 

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WordRake to Sponsor the Cheryl Stephens Innovation Award at PLAIN

WordRake Holdings, LLC, maker of WordRake professional editing software is sponsoring Plain Language Association International (PLAIN)’s Cheryl Stephens Innovation Award. Dedicated to simplicity and brevity in writing, WordRake is excited to partner with PLAIN to celebrate innovators in plain language.

WordRake Strengthens Its Plain Language Ties

“WordRake is delighted to join PLAIN in recognizing those who have contributed to the plain language movement around the world,” said WordRake’s Chief Strategy and Growth Officer Ivy B. Grey. “It’s key to serving the public effectively in law, medicine, education, finance, technology, and a host of other fields. We are pleased to celebrate those who have dedicated themselves to advancing these goals.”

With this partnership, WordRake deepens its connection to the plain language community. In October 2022, WordRake introduced Simplicity mode to help writers comply with plain language mandates and make their work more accessible to readers. WordRake Founder Gary Kinder had always believed in the importance of plain language and adding this functionality brought a long-term goal for the software to fruition.

WordRake and PLAIN: Partnering to Recognize Plain Language Innovators

Plain Language Association International (PLAIN) is a non-profit devoted to the promotion of plain language usage around the world. Co-founded by Cheryl Stephens in 1993, PLAIN’s membership includes professionals from more than 30 different countries, representing 15 languages.

PLAIN debuted the Cheryl Stephens Innovation Award in 2019 to recognize individuals and organizations in plain language. Honoring the Association’s founder, the award is given every second year for advancements in plain language in technology, advocacy, research, and professional development. Previous award winners include Professor Katherine McManus and Simon Fraser University for their development of a Plain Language Certificate program, and the Plain Language Academies for their creation of an online plain language education program.

The Cheryl Stephens Innovation Award is given at PLAIN’s biannual conference. This year, the conference takes place September 27-29 in Buenos Aires, Argentina. Nominations for the award are requested by June 26, 2023.

Having collaborated with WordRake in the past as a guest expert on plain language, Cheryl recommended the partnership herself. “Language evolves and so must plain language,” she explained. “With this award, we honor those who have the wit and courage to try something new.”

PLAIN, in turn, is looking forward to highlighting a leading tech tool for plain language editing. “WordRake’s dedication to plain language is undeniable, and we are thrilled to have them as a partner,” shared PLAIN President Joanna Richardson. “Keeping ahead of advances in plain language technology has always been a prerogative of our co-founder Cheryl Stephens and this partnership will reinforce that heritage.”

Who is WordRake

WordRake is a software company based in Seattle, Washington, which creates editing add-ins for Microsoft Word and Outlook. Launched in 2012, WordRake offers over 35,000 editing suggestions to improve clarity, brevity, and simplicity. With the addition of Simplicity mode in 2022, WordRake is dedicated to clarity in written communication. In celebration of Plain Language Day on October 13, 2023, WordRake will once again share interviews featuring a diverse selection of plain language and writing professionals.

A free 7-day trial of WordRake’s editing software is available at www.wordrake.com.

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PLAIN e-journal: Call for contributions

The call for contributions closed on 9 June. Thank you for all the submissions.

The issue will be published September/October 2023.


Have you ever heard the phrase “Teamwork makes the dream work”? To some of us, plain language is already a reality, but for others it’s still a dream. And in order to turn that dream into an everyday tool and civil right, we need to find and work with teammates to help us grow this global movement.

The next issue of PLAIN’s e-journal will focus on collaboration.

We are looking for contributions from colleagues around the world who have perspectives to share on working with others in the plain language field. Articles could cover any aspect of this, such as:

  • essential collaborations in plain language work
  • unlikely/surprising collaborations in plain language work
  • opportunities for collaboration in plain language work
  • how to nurture a collaborative working environment for plain language projects
  • how to find collaborators
  • case studies of projects that relied on collaboration.

We also welcome ideas for interviews with experts and book reviews that are relevant to this topic.

Articles should be short pieces of 800 to 1,000 words. They are all published in English, although we prefer to include a second version in the author’s own language where that is not English.

We aim to include a broad range of perspectives on this topic across different regions, industries, and practices. You do not have to be a member to contribute to the e-journal, but members’ submissions will be prioritized.

 

 

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Time to nominate your PLAIN heroes for the 2023 awards

Who is your plain language hero?

We all have a plain language hero – think of the person who created a plain language program in your office, or an organization that helped guide plain language legislation in your country.

PLAIN offers you an opportunity to thank those heroes. 

There are two ways you can honor these efforts:

We look forward to hearing about your PLAIN Hero!

 

Please submit your nomination by June 26, 2023.

Download the forms

Christine Mowat Plain Language Achievement Award form

Cheryl Stephens Innovation Award form

 

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Our first webinar of 2023

Celebrating plain language in New Zealand

Kate Thompson, Tatiana Mes and Lynda Harris

April 19, 2023 BST / April 20, 2023 NZST

Our first webinar this year

From the Netherlands and Argentina last year to Aotearoa New Zealand in April … let’s start our first webinar of the year on a high note on the eve that the Plain Language Act is introduced. We’ll hear from our dear friend Lynda Harris, visionary founder of Write Limited, the largest plain language consultancy in the world, and award-winners Kate Thompson and Tatiana Mes

Together, we’ll explore what the Plain Language Act means for New Zealand and take a look at award-winning sustainability communication and a financial wellness website.

See you on the 19th or 20th of April depending on where you live!

Joanna Richardson

PLAIN President

 

‘Celebrating plain language in New Zealand’ with guests Lynda Harris, Kate Thompson and Tatiana Mes

Hosted by Lodewijk van Noort, PLAIN board member in a live Zoom interview from Brisbane, Australia

Thursday April 20, 2023

09:00 – 09:45 New Zealand Standard Time

which means:

Wednesday April 19 Thursday April 20
14:00 – 14:45 Los Angeles, USA 07:00 –07:45 Sydney and Brisbane, Australia 
17:00 –17:45 Washington DC, USA, Toronto, Canada 09:00 – 09:45 Wellington, New Zealand
18.00 – 18:45 Buenos Aires, Argentina, Rio de Janeiro, Brazil
23:00 – 23:45 Oslo, Norway; Madrid, Spain; Cape Town and Johannesburg, South Africa

We will record the webinar so that you can view it later on our website

 

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Meet our guests

 

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Lynda Harris

Founder and Chief Executive, Write Limited

Under Lynda’s visionary leadership, Write has become the largest plain language consultancy in the world. She founded Write in 1989.

Lynda has made it Write’s mission to improve clients’ bottom lines, committing to innovation and continual development. She inspires everyone at Write to deliver the benefits of plain language to clients — greater productivity, less risk, lower costs, and better relationships with customers.

Lynda has over 30 years of experience in writing, editing, and evaluating documents using plain language principles. She has worked with clients in the legal, health, financial, engineering, and government sectors. She has a unique ability to untangle difficult structure and logic problems in documents, drawing on elements-based assessment and user-testing.

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Kate Thompson

Head of Communications, thinkstep-anz

Kate is Head of Communications at trans-Tasman sustainability firm thinkstep-anz. She leads a team of plain English experts who ‘translate’ the company’s technical sustainability work into plain English executive summaries, case studies, and blogs that clients can understand and act on.

Kate’s background is in corporate communications, stakeholder engagement, and change management. She has worked in many industries including aviation, transport, energy, financial services, and education.

Kate was fortunate to stumble on the website of the Plain English Campaign (UK) early in her career. She says that ‘once you’ve seen these techniques you can’t unsee them!’

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Tatiana Mes

Principal Marketing and Communications Manager, Consumer Wealth, Mercer (N.Z.) Limited

Tatiana is a passionate leader of the Consumer Wealth Marketing team at Mercer. Together with her team, she delivers marketing and communications strategies to create better lives for her customers, clients and colleagues. 

She is responsible for overseeing all member communications, online experience, campaign development, social media, conference management, designing marketing collateral and other brand awareness and lead generation activities. 

Tatiana’s key focus and passion is about ensuring customers receive a great experience in our KiwiSaver, Mercer Super Trust and other superannuation offerings, while getting ‘financially lit’.

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